TV drama sector faces challenges
Print Edition
CHINA’S TV drama industry has to contend with actors’ rising pay, doubts over TV rating figures and the falling popularity of dramas adapted from popular online novels, insiders told Shanghai’s annual TV industry forum yesterday.
Last year China produced 271 TV dramas, of which just 5 percent were popular with high TV ratings nationwide. Few productions were acknowledged to be of “high artistry,” according to industry observers.
Wang Leiqing, director of Shanghai Media Group’s Film and TV Drama Center, said “Last year many TV stations had to pay 6-10 million yuan (US$874,000-US$1.5 million) for a single episode of a series. It was because the pay of many A-list actors in China had increased by 250 percent. The proportion of actors’ pay even accounted for 75 percent of the total production budgets for some series.”
The TV ratings system was also questioned for its credibility due to the lack of transparency and openness, according to industry insiders.
The industry also faced the problem of short-term popularity for films produced based on famous online novels.
The many adaptations of similar genres and subjects had caused aesthetic fatigue among viewers, according to many experts.
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