TV watchdog tightens health show controls
Print Edition
CHINA’S top broadcast watchdog has tightened control over production of health-related TV programs, a move it says will provide viewers with better, more scientific health information.
The State Administration of Press, Publication, Radio, Film and Television issued a circular yesterday saying such programs can only be produced by TV station personnel. The regulator also banned all advertisements during such programs.
Health programs in the form of health experts and doctors offering advice have gained popularity in recent years. Because they are cheap to make, they can be prime entertainment on local television stations.
The regulator said in some cases the health programs can be potentially harmful, with TV stations exaggerating the effects of medicine or medical devices in order to make a profit.
It said TV stations lacking funds and proper experts should not make health-related programs. Experts on the programs must have qualifications issued by health authorities.
Celebrities hosting such programs was also banned.
Programs that violate the regulation won’t be allowed on air, the circular said. The regulation takes effect next year.
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