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May 22, 2015

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US$16.4m Italian villa on sale on Taobao

For sale online to a wealthy Chinese buyer: historic Italian villa, starting price US$16.4 million, immigration possible.

A sprawling luxury property near the Italian city of Verona 鈥 home to Shakespeare's star-crossed lovers Romeo and Juliet 鈥 was put up for auction yesterday on e-commerce giant Taobao.

Photographs show a pale two-story building with a red tile roof amid grounds featuring manicured lawns and neatly trimmed hedges dotted with statues surrounding a fountain. Inside a well-stocked library is pictured dominated by a large table.

The seller, a Beijing-based immigration firm called Cansine, started bidding at 100 million yuan (US$16.4 million) but said the property was worth 173.25 million yuan.

The villa has a floor area of 2,831 square metres, it added, claiming the buyer would be able to apply for residency in Italy.

Nevertheless by a third of the way into the sale period 鈥 which will last only 12 hours 鈥 no buyers had come forward.

鈥淣ot a single bid so far, real rich people won鈥檛 come here. This is just a stunt,鈥 said one of the more than 90,000 who viewed the online auction.

Alibaba鈥檚 Taobao is estimated to hold more than 90 percent of the consumer-to-consumer market in China. Under its rules, the seller is responsible for the authenticity of the item description and supporting documentation.


 

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