Village that benefits from savoir-faire
Print Edition
FRENCHMAN Emmanuel Dennis, 54, is a busy man.
In addition to running two companies, the Ninghai-based businessman has also been an adviser to the head of Hehong village committee for the past year. The unpaid job puts him at the forefront of Hehong’s development.
His latest plan is to attract investors to the village to manage inns and boost tourism in the village, which is abundant with centuries-old architecture.
Last week, he brought 12 investors from the United States, Japan and Taiwan to the village and they recognized its potential to be a tourist destination.
Dennis is active in Hehong community, having self-financed the construction of a recreational pavilion and organized banquets for the elderly.
Hailing from the southeastern French town of Valence, Dennis worked in finance in the US and the United Kingdom before he first visited China in 1997.
In 2002, he moved to Ninghai with his Ninghai-born wife and started a stationery and toy business, which reports output value of 100 million yuan (US$14.5 million).
Last year, a Ninghai official asked Dennis to help to develop the county’s countryside. He chose Hehong, because of the many traditional elements that remain in the village.
“When I was in Valence, I lived in a 400-year-old house. When there was heavy rain outside, there was light rain inside. It was old, but beautiful,” he said. “My family repairs it with our own hands.”
Old buildings should be protected for future generations, Dennis said, “I’m happy that the central government now pays more attention to this.”
In recent years, Zhejiang government has improved the way it approaches the renovation of villages, and has taken steps to limit damaging the original structures and layout.
“The village is great. Old houses, beautiful landscape,” said Henry Zahn, 80, an entrepreneur from the US, who is in the village to look for a building to convert into a hotel.
Another investor, Sun Ningchu also from the US, found a renovated courtyard building that he said would be a suitable site for a boutique inn.
Dennis is interested in an old house by the river. “I want to preserve the appearance of the traditional structure but the inside will be the same quality as a five-star hotel. It will be a combination of Chinese and Western elements.”
In addition, he proposed that villagers run inns for backpackers and that services should be offered to make travel between villages convenient.
Dennis believes his plan to boost tourism may attract young people to visit. “They can just relax, go fishing, eat local food — just enjoy the slow rural life.”
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