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July 23, 2013

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Waiting game pays off for Cantonese pop idol

EARLY sales figures for Jacky Cheung's long-awaited concert album bear out the singer's belief that the music industry needs quality, not speed.

One of Cantonese pop's "Four Heavenly Kings," Cheung undertook his 1/2 Century Tour three years ago to coincide with his 50th birthday. But the live concert DVD was not released until this month.

Cheung's goal was to recreate the live concert experience, so reasoned that both time and costs were not a priority.

"Costs - from packaging, to recording to filming - are much higher than before. And there are also things like 3D, so the whole production was quite expensive," he said. "But we're not rushing to get it out there. We want to have control over the quality."

"I want my fans to think, oh they've put in a lot of effort. I hope they can feel that and continue to support our music industry," said Cheung.

The album went on sale last Friday but has sold 40,000 copies through pre-order sales, a hard feat when more and more people purchase music digitally these days.

Cheung said he has no plans to play in the near future.

"People who want to see my concerts know that I need new material before I agree to perform," he said. "I hope I come up with new ideas soon."

Cheung added that the music industry needs more quality singers and performers, and doesn't fear competitors for his pop idol status.

"I think it's a good thing if we have more 'Kings of Pop,'" Cheung said.




 

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