Website says rival too close for comfort

By Jane Chen | May 21, 2009, Thursday |

Online Edition

A POPULAR social networking Website is suing an opposition company which is operating with an almost identical website name.

Kaixin001.com. has demanded that the rival, Kaixin.com, stop using the name and apologize publicly.

Beijing No. 2 Intermediate People's Court has accepted the suit filed by Kaixin001.com.

In response, the defendant Kaixin.com published an announcement on Sina.com last night saying that it was sorry about Kaixin001.com's decision but will take positive measures in response.

Kaixin001.com declined to comment.

Kaixin001.com, created by Sina's chief technology officer Cheng Binhao in March last year, shot to popularity by getting users hooked on games like "Friend for Sale" and "Parking Wars." Users can also raise virtual pets and livestock and grow vegetables on virtual farms.

Similar games are on offer at Kaixin.com, which was created about a half year later.

Close sources said Kaixin.com's operator had offered to buy Kaixin001.com in September but it was rejected. The operator then bought the domain name Kaixin.com in October and launched its own Website providing similar content to the successful Kaixin001.com.

Kaixin001.com said Kaixin.com has caused confusion for its users. It has received large number of complaints about Kaixin.com's practices which were mistakenly thought to be Kaixin001.com's.

Nation

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Website says rival too close for comfort

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