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January 21, 2016

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Weibo to drop 140 limit for microblogs

Chinese microblogging service Sina Weibo will remove its 140-character limit starting January 28 on its developer platform, its CEO confirmed yesterday.

The change came after media reported that US microblogging platform Twitter may be removing its own 140-character limit, considered an iconic feature of the social media tool.

A snapshot of a letter from Weibo Open Platform to its developers was widely circulated yesterday on Weibo, where it said the new format is expected to be tested among 鈥渟enior users鈥 from January 28 and open to all users by February 28. Weibo CEO Wang Gaofei reposted the snapshot on his personal account under the user name 鈥淟aiquzhijian.鈥

In his retweet, Wang stressed that during the pilot run, only 140 characters will be displayed in followers鈥 feeds and a link will appear to show the entire content if a post exceeds the character limit.

Sina Weibo has over 200 million active users, according to the company. The open platform is for third parties and outside developers.

Twitter鈥檚 rumored plan to remove its character limit has been fiercely debated on social media, but the company has yet to confirm it.


 

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