Yibin names new airport after 'Wuliangye' liquor
By Li Qian |
May 25, 2012, Friday
|
Print Edition
Print Edition
A southwestern Chinese city is going to name its new airport after a premium liquor brand, triggering a controversy about product placement and fees for naming rights.
The airport in Yibin, a city in Sichuan Province will be moved to the northwestern part of city and take the name "Wuliangye," one of the two Chinese top distilled liquors, which is made in Yibin.
It is the first Chinese airport to be named after an enterprise but not the only one.
An airport in neighboring Guizhou Province, where construction also will start this year, will be denominated "Kweichow Moutai," Wuliangye's main rival and China's biggest liquor maker.
The Yibin project has been approved by the State Council and will take three years to complete, Xie Jie, deputy mayor of the city, has said.
Officials said the agreement would publicize both Yibin and Wuliangye, and boost local economic development.
But according to a survey on Weibo, nearly 67 percent agreed that "It is nonsense."
Others came up with names linking other airports with local specialties: Shanghai White Rabbit Creamy Candy Airport, Tianjin Goubuli Stuffed Buns Airport, Beijing Quanjude Ducks Airport and Qingdao Beer Airport.
Some thought Wuliangye's makers may have paid a large sum to get naming rights, but authorities did not say.
The airport in Yibin, a city in Sichuan Province will be moved to the northwestern part of city and take the name "Wuliangye," one of the two Chinese top distilled liquors, which is made in Yibin.
It is the first Chinese airport to be named after an enterprise but not the only one.
An airport in neighboring Guizhou Province, where construction also will start this year, will be denominated "Kweichow Moutai," Wuliangye's main rival and China's biggest liquor maker.
The Yibin project has been approved by the State Council and will take three years to complete, Xie Jie, deputy mayor of the city, has said.
Officials said the agreement would publicize both Yibin and Wuliangye, and boost local economic development.
But according to a survey on Weibo, nearly 67 percent agreed that "It is nonsense."
Others came up with names linking other airports with local specialties: Shanghai White Rabbit Creamy Candy Airport, Tianjin Goubuli Stuffed Buns Airport, Beijing Quanjude Ducks Airport and Qingdao Beer Airport.
Some thought Wuliangye's makers may have paid a large sum to get naming rights, but authorities did not say.
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