Young open new chapter for e-books
Print Edition
CHINA’S digital reading market is expected to grow at 20 percent a year from this year, thanks to surging demand, especially among the young, industry officials said yesterday.
Last year, China’s digital reading market revenue hit 12 billion yuan (US$1.74 billion), 12.3 percent more than the previous year.
The annual growth rate will hit 20 percent in future thanks to the popularity of mobile devices and a wealth of content, according to the State Administration of Press, Publication, Radio, Film and Television.
It was also revealed that readers under the age of 25 are spending more time on digital reading to improve their abilities and further their careers, rather than just for entertainment.
Beijing-based iReader, an e-book provider, said more than 40 percent of 5,000 readers in a survey said they were learning new skills and gaining professional knowledge, with 41 percent keen on literature and art titles while 19 percent read just for fun and entertainment.
The most popular e-books were those dealing with professional skills, memory training, career tips and psychology, iReader said.
Middle school and university students read about 18 e-books on average each year.
Beijing, Shanghai, Shenzhen, Chongqing and Guangzhou have the most digital reading consumers, iReader said.
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