City launches Spring Consumption Season
Print Edition
SHANGHAI yesterday launched the 2023 Spring Consumption Season in key commercial areas, as part of the city’s efforts to stimulate domestic consumption.
As part of the national “2023 Consumption Promotion Year” initiative, the campaign is aimed at creating a favorable environment for domestic consumption, thus spurring consumption and helping drive economic growth.
The campaign will run until the end of April, during which various districts in Shanghai will offer unique experiences for consumers. Key commercial areas across the city will launch a range of exciting promotions and activities focused on the theme of spring.
For instance, from April 21 to May 14 in Jing’an District’s West Nanjing Road business area, CITIC Square is launching a themed event to promote sustainable brands and create a green lifestyle space, while Jiuguang department store will introduce a shopping festival for men’s fashion. Plaza 66 will also launch its “Game of Wonder” event in late April, featuring beautiful decorations in the atrium, gaming machines, performances, gifts with purchase, and various flash mobs.
In Pudong’s Lujiazui business district, the Shanghai Yaohan mall is organizing a promotional event on April 15 and 16 as part of the overall framework of the shopping season campaign by Bailian Group. During the event, top international brands in areas covering beauty, jewelry, watches and sports fashion will be on sale at up to 70 percent off. Various art exhibitions and music festivals are also set to be held in MIFA 1862, L+ Mall, and Plaza 96.
The Nanjing Road Pedestrian Mall area in Huangpu District, meanwhile, will host a Spring Makeup Festival, during which the Shanghai New World Daimaru department store will lead the way, combining beauty with environmental themes, and initiating a “Sustainable Beauty Festival.”
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