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September 5, 2009

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Business Books TOP FIVE US (Sep 5, 2009)

1.THE Social Media Bible

Do you tweet, troll, lurk or plurk online? This guidebook to social media will make you a master of the Web.

Lon Safko and David K. Brake | Wiley 2009 | 840 pg. | ISBN: 9780470411551


2.Free

Witty, informative treatise on why giving things away for free makes money: understanding the new economic model.

Chris Anderson | Hyperion 2009 | 288 pg. | ISBN: 9781401322908


3.Fool's Gold

A journey into the arcane heart of financial darkness: how J.P. Morgan insiders took a wrong turn and caused a wreck.

Gillian Tett | Copyright (c) 2009 by Gillian Tett. Reprinted by permission of Free Press, a division of Simon & Schuster, Inc., N.Y. 2009 | 256 pg. | ISBN: 9781416598572


4.Social Media Marketing

Savvy guide to social media marketing: From TV to Twitter -- how to use the newest promotional channels

Dave Evans | Sybex 2008 | 432 pg. | ISBN: 9780470344026


5.House of Cards

The inside story of Bear Stearns's rapid plunge from profitability to failure amid Wall Street's downhill slide.

William D. Cohan | Copyright (c) 2009 by William Cohan Used by arrangement with Doubleday, an imprint of The Knopf Doubleday Publishing Group, a division of Random House, Inc. 2009 | 480 pg. | ISBN: 9780385528269




 

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