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August 28, 2010

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Business Books TOP FIVE US (Aug 27, 2010)

1.LINCHPIN

You have a choice: Perform your routine day after day, or inject creativity into your work and become a "linchpin."

Seth Godin | From LINCHPIN by Seth Godin

Summarized by arrangement with Portfolio, a member of Penguin Group (USA) Inc. 2010 | 256 pg. | ISBN: 9781591843160


2.The End of Wall Street

This fly-on-the-wall account of Wall Street's crisis will keep you riveted, even though you already know how it ends.

Roger Lowenstein | Penguin Press 2010 | 368 pg. | ISBN: 9781594202391


3.The Art of Choosing

This engaging exploration of decision making addresses the nature and power of choice and its role in everyone's lives.

Sheena Iyengar | Twelve 2010 | 352 pg. | ISBN: 9780446504102


4.Marketing in the Age of Google

Intelligent guide to search engine optimization for business, marketing and sales growth.

Vanessa Fox | John Wiley & Sons, Inc. 2010 | 242 pg. | ISBN: 9780470537190


5.Shopper Marketing

At last, marketing gets around to focusing on the real power source: the shopper.

Markus Stahlberg and Ville Maila | Kogan Page 2010 | 240 pg. | ISBN: 9780749457020


 

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