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Business Books TOP FIVE US (Aug 27, 2010)
August 28, 2010, Saturday
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Print Edition
Print Edition
1.LINCHPIN
You have a choice: Perform your routine day after day, or inject creativity into your work and become a "linchpin."
Seth Godin | From LINCHPIN by Seth Godin
Summarized by arrangement with Portfolio, a member of Penguin Group (USA) Inc. 2010 | 256 pg. | ISBN: 9781591843160
2.The End of Wall Street
This fly-on-the-wall account of Wall Street's crisis will keep you riveted, even though you already know how it ends.
Roger Lowenstein | Penguin Press 2010 | 368 pg. | ISBN: 9781594202391
3.The Art of Choosing
This engaging exploration of decision making addresses the nature and power of choice and its role in everyone's lives.
Sheena Iyengar | Twelve 2010 | 352 pg. | ISBN: 9780446504102
4.Marketing in the Age of Google
Intelligent guide to search engine optimization for business, marketing and sales growth.
Vanessa Fox | John Wiley & Sons, Inc. 2010 | 242 pg. | ISBN: 9780470537190
5.Shopper Marketing
At last, marketing gets around to focusing on the real power source: the shopper.
Markus Stahlberg and Ville Maila | Kogan Page 2010 | 240 pg. | ISBN: 9780749457020
You have a choice: Perform your routine day after day, or inject creativity into your work and become a "linchpin."
Seth Godin | From LINCHPIN by Seth Godin
Summarized by arrangement with Portfolio, a member of Penguin Group (USA) Inc. 2010 | 256 pg. | ISBN: 9781591843160
2.The End of Wall Street
This fly-on-the-wall account of Wall Street's crisis will keep you riveted, even though you already know how it ends.
Roger Lowenstein | Penguin Press 2010 | 368 pg. | ISBN: 9781594202391
3.The Art of Choosing
This engaging exploration of decision making addresses the nature and power of choice and its role in everyone's lives.
Sheena Iyengar | Twelve 2010 | 352 pg. | ISBN: 9780446504102
4.Marketing in the Age of Google
Intelligent guide to search engine optimization for business, marketing and sales growth.
Vanessa Fox | John Wiley & Sons, Inc. 2010 | 242 pg. | ISBN: 9780470537190
5.Shopper Marketing
At last, marketing gets around to focusing on the real power source: the shopper.
Markus Stahlberg and Ville Maila | Kogan Page 2010 | 240 pg. | ISBN: 9780749457020
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