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July 3, 2010

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Business Books TOP FIVE US (Jul 2, 2010)

1.FASCINATE

Does your brand compel attention? If not, use special triggers to make it captivating to the clients you want to catch.

Sally Hogshead | Copyright 2010 by Sally Hogshead | 288 pg. | ISBN: 9780061714702


2.Broker, Trader, Lawyer, Spy

Pay attention to who's following you. Corporate spies are everywhere.

Eamon Javers | Copyright 2010 by Eamon Javers Published by arrangement with HarperBusiness, an imprint of HarperCollins Publishers 2010 | 320 pg. | ISBN: 9780061697203


3.Return to Prosperity

A contrarian's view: What you think you know about taxes and economics is just plain wrong. Be scared.

Arthur B. Laffer and Stephen Moore | Copyright (c) 2010 by Arthur Laffer, Ph.D. and Stephen Moore. | 336 pg. | ISBN: 9781439159927


4.Too Big to Save?

Robert Pozen, a money management industry leader, diagnoses the ills of the US financial system and delivers solutions.

Robert Pozen | John Wiley & Sons, Inc. 2009 | 480 pg. | ISBN: 9780470499054


5.Stalking the Black Swan

Would you know a Black Swan if you saw one? See this candid guide to uncertainty, perception and information overload.

Kenneth A. Posner | Columbia UP 2010 | 288 pg. | ISBN: 9780231150484




 

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