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Sina pledges to stamp out online falsehoods
INTERNET portal Sina has pledged to ensure the authenticity of the information it provides online and commit to the "spread of advanced culture."
Sina said this was important for the healthy and orderly development of the company's microblogging service and all its Internet businesses.
It called on other online media companies to employ content supervisors.
Weibo, the country's most used microblogging service, will be included in the company's efforts to "eradicate online falsehoods and harmful information."
Sina currently employs a team of 15 supervisors to screen its microblogging service and plans to expand the team, according to a report by Qianlong.com, a news website administered by the Beijing municipal authorities.
Sina's team is created and managed by the company, although its work is considered independent of the portal's news reporting department, the report said.
The supervisors' responsibilities include monitoring "harmful information" and collecting and analyzing customer complaints.
Sina Weibo said in August that microbloggers found to be posting messages containing false information will have their accounts suspended for a month.
The warning came after Liu Qi, Party secretary of the capital city of Beijing, urged Internet companies to stop the spread of "false and harmful information" and to "ensure the authenticity of information and create a healthy online media atmosphere," the Beijing Daily reported.
The rising popularity of microblogging services has allowed the country's population to voice their opinions in a way that has never been seen before.
The number of Chinese microbloggers reached 195 million by the end of June, an increase of 208.9 percent over late 2010, according to the China Internet Network Information Center.
Sina said this was important for the healthy and orderly development of the company's microblogging service and all its Internet businesses.
It called on other online media companies to employ content supervisors.
Weibo, the country's most used microblogging service, will be included in the company's efforts to "eradicate online falsehoods and harmful information."
Sina currently employs a team of 15 supervisors to screen its microblogging service and plans to expand the team, according to a report by Qianlong.com, a news website administered by the Beijing municipal authorities.
Sina's team is created and managed by the company, although its work is considered independent of the portal's news reporting department, the report said.
The supervisors' responsibilities include monitoring "harmful information" and collecting and analyzing customer complaints.
Sina Weibo said in August that microbloggers found to be posting messages containing false information will have their accounts suspended for a month.
The warning came after Liu Qi, Party secretary of the capital city of Beijing, urged Internet companies to stop the spread of "false and harmful information" and to "ensure the authenticity of information and create a healthy online media atmosphere," the Beijing Daily reported.
The rising popularity of microblogging services has allowed the country's population to voice their opinions in a way that has never been seen before.
The number of Chinese microbloggers reached 195 million by the end of June, an increase of 208.9 percent over late 2010, according to the China Internet Network Information Center.
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