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All in one rhythm: World Cup slogan unveiled
Source: Agencies |
May 30, 2012, Wednesday
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FIFA and Brazilian organizers announced yesterday that "All in one rhythm" will be the official slogan of the 2014 World Cup, representing the "unique flavor that Brazil will bring" to football's showcase event.
FIFA said the unveiling of the slogan represents a "major milestone in the path" of the World Cup. Secretary General Jerome Valcke said it will help bring fans together for a uniquely Brazilian celebration.
"The official slogan is the result of a joint effort between Brazil and the world of football to find a unifying message which represents the unique flavor that Brazil will bring to the FIFA World Cup," Valcke said in a statement. "Based around the central idea of 'rhythm,' it will unite fans in Brazil and abroad, around what will be a colorful and vibrant celebration set to a uniquely Brazilian rhythm."
The slogan in Portuguese is "Juntos num so ritmo." The slogans were developed by Brazilian communications agency Aktuell and were chosen from among 26 versions proposed by six shortlisted Brazilian-based agencies.
"Football means everything to Brazilians," said former Brazil star Ronaldo, a member of the local organizing committee. "That is why it has such potential to bring people together and be a force for good. The rhythm of football is everywhere in Brazil, uniting people both young and old and from all sections of our society."
FIFA said the unveiling of the slogan represents a "major milestone in the path" of the World Cup. Secretary General Jerome Valcke said it will help bring fans together for a uniquely Brazilian celebration.
"The official slogan is the result of a joint effort between Brazil and the world of football to find a unifying message which represents the unique flavor that Brazil will bring to the FIFA World Cup," Valcke said in a statement. "Based around the central idea of 'rhythm,' it will unite fans in Brazil and abroad, around what will be a colorful and vibrant celebration set to a uniquely Brazilian rhythm."
The slogan in Portuguese is "Juntos num so ritmo." The slogans were developed by Brazilian communications agency Aktuell and were chosen from among 26 versions proposed by six shortlisted Brazilian-based agencies.
"Football means everything to Brazilians," said former Brazil star Ronaldo, a member of the local organizing committee. "That is why it has such potential to bring people together and be a force for good. The rhythm of football is everywhere in Brazil, uniting people both young and old and from all sections of our society."
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