Athletes warned
July 28, 2011, Thursday
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Print Edition
Print Edition
TRAINING for the 2012 Olympics extends beyond gyms and running tracks for British athletes. Coaching is being provided on how to deal with scoop-hungry British journalists. General news reporters, the British Olympic Association is warning athletes, will only be at the games to find front-page stories. "These writers have no allegiance to your sport and are sent to an event such as the Olympic Games to get a story," says the BOA's Athletes' Guide to Dealing with the Media. "These stories by their very nature are usually linked to a scandal and the writer does not care if he/she treads on any toes to find a lead. The news reporter's aim is to find a front page story."
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