Ferrari secures first Chinese sponsor
February 1, 2013, Friday
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Print Edition
Print Edition
THE Ferrari Formula One team announced its first Chinese sponsor yesterday, a maker of components for heavy industrial vehicles a world away from the glamor of the Italian company's supercars.
Ferrari said in a statement that the deal with Shandong-based Weichai Power would run to the end of the 2016 season. China is a major market for Ferrari, which has had a presence here for more than 20 years. The team was overall runner-up last season and is the only one to have competed in every championship since 1950.
Ferrari said in a statement that the deal with Shandong-based Weichai Power would run to the end of the 2016 season. China is a major market for Ferrari, which has had a presence here for more than 20 years. The team was overall runner-up last season and is the only one to have competed in every championship since 1950.
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