Lin gives Knicks an Asian boost

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February 11, 2012

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Lin gives Knicks an Asian boost

Source: Agencies | 00:56 UTC+8 February 11, 2012 |

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JEREMY Lin is making the New York Knicks must-see TV in Asia.

The NBA said on Thursday its Asian TV partners have added Knicks games to their broadcast schedules following the emergence of Lin, the first Chinese-American NBA player. Sina in Chinese mainland will show the game against the Los Angeles Lakers, while stations in Taiwan will televise five Knicks games this month. ESPN Philippines also added the February 17 New Orleans Hornets game in New York. MSG Network said its ratings are up 36 percent over its season average in the two games since Lin moved into the starting lineup on Monday. Ironically, New York doesn't get to see the games because of a channel dispute.

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Lin gives Knicks an Asian boost

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