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Pac-12-LeTV deal
Source: Shanghai Daily |
November 14, 2015, Saturday
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Print Edition
Print Edition
PAC-12, a United States-based collegiate athletic conference, has sealed a strategic partnership with LeTV, one of China’s biggest online video and TV program providers. According to the deal, LeTV’s Le Sports channels will broadcast more than 200 live Pac-12 matches in the next two years, covering men’s and women’s basketball, American football and soccer. LeTV CEO Lei Zhenjian said the purpose was to introduce American school sports culture to Chinese sports lovers.
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