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February 5, 2012

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Sponsor exits

INDIA'S national cricket team lost its major sponsor Sahara India after an 11-year association. Sahara India announced yesterday it will end its sponsorship of the national team and would also give up its ownership of Indian Premier League team Pune Warriors. The sponsorship contract was not due to expire until next year but Sahara said it will only stay on for a few months while the Board of Control for Cricket in India (BCCI) finds a replacement. Sahara had been paying 3.34 crore rupees (US$670,000) for each test, one-dayer and Twenty20 game.



 

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