Wanda secures deal on marathon sponsorships
Print Edition
CHINA’S Dalian Wanda Group , controlled by the country’s richest man Wang Jianlin, has signed a deal to sponsor races with the world’s top organizer, Abbott World Marathon Majors, the latest move by Wanda to expand its global sports business.
Wanda’s sports division and WMM yesterday signed a deal that will see Wanda hold three WMM races in the Asia-Pacific region in the next ten years, including a race in China. The Abbott World Marathon Majors presently consist of six of the world’s most well-known marathon races, including the Boston Marathon and the New York Marathon. A WMM China race may be inaugurated within three years, Wang told a signing ceremony in Beijing. “This is the right moment for a world marathon to come to China.”
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