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Chinese New Year Bonanza
Source: Agencies |
February 4, 2012, Saturday
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Print Edition
Print Edition
THE National Basketball Association says its schedule of games during its Chinese New Year celebration was watched by 96 million viewers in China.
The inaugural event ran from January 21-28 and featured a 21-game broadcast schedule. The games attracted 79 million viewers on the NBA's television partners in China, while another 17 million watched games on digital platforms. The weeklong events continued the league's strong performance in China, where live games on CCTV 5 are up 39 percent compared to last year.
The inaugural event ran from January 21-28 and featured a 21-game broadcast schedule. The games attracted 79 million viewers on the NBA's television partners in China, while another 17 million watched games on digital platforms. The weeklong events continued the league's strong performance in China, where live games on CCTV 5 are up 39 percent compared to last year.
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