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LeBron James teams with McDonald's
Source: Agencies |
January 29, 2010, Friday
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NBA superstar LeBron James agreed to a multiyear partnership with McDonald's Corp., adding the global fast-food giant to a list of heavyweight corporate sponsors that already included Nike and Coca-Cola.
Financial terms were not immediately known, but the deal certainly will add to James' substantial net worth. Last year, Forbes Magazine estimated the 25-year-old made more than US$40 million in salary and endorsements. He is currently ranked behind only Tiger Woods on the Bloomberg BusinessWeek list of America's most powerful athletes.
James will support several McDonald's programs and promotions as well as Ronald McDonald House Charities, which provides housing to the families of seriously ill children.
He has filmed his first commercial with McDonald's, a take-off on the infamous 1993 ad that featured hoops greats Michael Jordan and Larry Bird engaging in a trick-shot competition for a Big Mac. The new spot will debut during the Super Bowl on Feb. 7.
James is a six-time All-Star with the Cleveland Cavaliers and the reigning league MVP.
Financial terms were not immediately known, but the deal certainly will add to James' substantial net worth. Last year, Forbes Magazine estimated the 25-year-old made more than US$40 million in salary and endorsements. He is currently ranked behind only Tiger Woods on the Bloomberg BusinessWeek list of America's most powerful athletes.
James will support several McDonald's programs and promotions as well as Ronald McDonald House Charities, which provides housing to the families of seriously ill children.
He has filmed his first commercial with McDonald's, a take-off on the infamous 1993 ad that featured hoops greats Michael Jordan and Larry Bird engaging in a trick-shot competition for a Big Mac. The new spot will debut during the Super Bowl on Feb. 7.
James is a six-time All-Star with the Cleveland Cavaliers and the reigning league MVP.
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