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NBA joins in Lunar New Year revelries
By Ni Yinbin |
January 20, 2012, Friday
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Print Edition
Print Edition
THE NBA has announced it will host its first Chinese New Year celebration from January 21-28. The week-long event will pay tribute to the league's Chinese fan base with live games, customized coverage and a variety of NBA-themed events in China and the US.
The NBA will celebrate the Year of the Dragon with customized coverage of 21 games across CCTV 5, BTV, GDTV, GZTV, NowTV, NBA TV, Sina and Tencent. Throughout the week, Washington Wizards and Golden State Warriors will host in-arena celebrations on January 23 and January 28, respectively. Fans in attendance will experience a variety of elements and activities that pay tribute to Chinese culture. In addition, the players will wear specially designed Chinese New Year shooting shirts.
Fans in China will be able to vote for the most valuable player of all games broadcast on Sina and Tencent on the official NBA microblogs on Sina, Tencent and Tencent Q zone.
The NBA will celebrate the Year of the Dragon with customized coverage of 21 games across CCTV 5, BTV, GDTV, GZTV, NowTV, NBA TV, Sina and Tencent. Throughout the week, Washington Wizards and Golden State Warriors will host in-arena celebrations on January 23 and January 28, respectively. Fans in attendance will experience a variety of elements and activities that pay tribute to Chinese culture. In addition, the players will wear specially designed Chinese New Year shooting shirts.
Fans in China will be able to vote for the most valuable player of all games broadcast on Sina and Tencent on the official NBA microblogs on Sina, Tencent and Tencent Q zone.
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