NBA launches limited-edition shoe to celebrate 68th anniversary

Source: Xinhua | June 3, 2014, Tuesday |

Online Edition

The National Basketball Association (NBA) has announced that it will launch a limited-edition shoe, NBA Anniversary 2014, on June 6, the 2014 NBA Finals kick-off day. Only 1,946 pairs will be available to commemorate the NBA's foundation in 1946.

The shoe features a red, white and blue design inspired by the NBA logo, while the 30 stars on the heel commemorate the 30 NBA teams. The shoe is packaged in a specially crafted box with the league's most significant milestones and the 30 team logos etched in gold on the inside of the cover.

Each pair of shoes will be identified with a unique four-digit serial number, sequentially numbered from 0001 to 1946 and includes an Official NBA Certificate of Authenticity.

The shoe will have a suggested retail price of US$119, and will be available globally on NBA official retailers and NBAStore.com.

NBA Commissioner Adam Silver will autograph the first pair of shoes with the serial number 0001 which will be auctioned live on http://auctions.nba.com on the launch day. The proceeds will benefit NBA Cares community partners as part of the league' s social responsibility efforts.

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NBA launches limited-edition shoe to celebrate 68th anniversary

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