The story appears on

Page A11

September 22, 2019

GET this page in PDF

Free for subscribers

View shopping cart

Related News

Home » Sports » Basketball

No stopping heights basketball can reach

KOBE Bryant came to China for the first time in 1998, making the trip to Beijing to help run an instructional basketball clinic for about a dozen kids. The local coaches working with him didn’t know a lot about the game. Barely anyone noticed that an NBA player was in town. Basketball wasn’t a big deal in China.

And then everything changed very quickly.

The footprint of the NBA has grown at an extremely rapid pace over the last two decades in China, where more than 500 million people watched games last season and where one new streaming deal alone will pump US$1.5 billion into the league’s coffers over the next five years.

“When I first came here, I never thought the game in China would get to be this big,” Bryant said. “But it has. And it’s not going to stop.”

The possibilities seem endless.

Could there be an NBA team in China despite the travel that would be involved? Might there be two-way player contracts between the NBA and the Chinese Basketball Association? What about the NBA constructing a team to play in China or the Chinese sending a team for a full season in the US?

Farfetched as all that may sound, keep in mind that 20 years ago no one envisioned the NBA-China relationship to be this big — or that it would keep growing after Yao Ming’s run with the Houston Rockets ended eight years ago. The NBA has academies in China now, and the Chinese national team returned to the NBA Summer League in Las Vegas this year.

“It’s a good question,” Golden State coach Steve Kerr said. “I think the next step will probably come when the next Yao Ming comes. That would take it to a new level, more Chinese players to reach the NBA and make an impact.”

NBA officials say more than 300 million Chinese play the game and 40 million are registered to play the 2K video game. Thousands showed up this summer just to watch the sons of Dwyane Wade and LeBron James play exhibitions with the rest of their high school teammates.

Nothing seems to be able to derail the NBA’s popularity.

There is a trade war between the US and China, political tensions are escalating and it could impact the products of the league’s business partners. But the game itself continues to thrive.

“I think sports transcends politics and I hope the NBA can continue to connect fans globally,” Dallas Mavericks owner Mark Cuban said. “I don’t have any reason to think our relationship won’t continue to be positive.”

The team that the US sent to the World Cup in China didn’t feature the NBA’s biggest stars, yet drew sellout crowds for each of its first six games. US coach Gregg Popovich was begged for autographs and selfies everywhere he went.

“We’ve known for a long time how big basketball has become in China, of course, but all over the world,” Popovich said. “It’s an international deal now. There are so many great players in so many countries. It’s not a secret.”

Stars like James, Stephen Curry and James Harden have a trip to China on their annual schedules — and when Wade, the recently retired guard who has a lifetime contract with Chinese sportswear company Li-Ning, visited this summer one of his events had to be halted after about 10 minutes because the mall where it was happening was overflowing with people.

It’s not a one-sided relationship — China sees reason to invest in the NBA.

Joe Tsai, the co-founder of Chinese e-commerce giant Alibaba, agreed this summer to buy the remaining 51 percent that he didn’t already own of the Brooklyn Nets and Barclays Center from Mikhail Prokhorov in deals worth about US$3.4 billion.

In 2016, Jiang Lizhang, a businessman from Shanghai, bought 5 percent of the Minnesota Timberwolves, a stake he sold earlier this year.

China also takes immense pride in players like Klay Thompson wearing Chinese brands on the court. (Thompson has a 10-year deal with Chinese shoe company Anta for a reported US$80 million.)

And China sent its national team to NBA Summer League this past July primarily to get ready for the World Cup, but also for exposure on the NBA stage.

“I think it’s good for our players and good for the team,” China coach Li Nan said of playing in Las Vegas. “I think it’s good for everyone.”

The NBA has opened three basketball academies in China and has seen very quick success with academies in Asia and Africa.

The international influence on the league was more present this past season than ever.

The NBA MVP, Giannis Antetokounmpo, is from Greece. The rookie of the year, Luka Doncic, is from Slovenia. The most improved player, Pascal Siakam, is from Cameroon. The defensive player of the year, Rudy Gobert, is from France. The All-NBA center, Nikola Jokic, is from Serbia.

“This past summer, an NBA Academy prospect from China signed a contract with a National Basketball League team in Australia, becoming the first male NBA Academy prospect from China to sign a contract with a professional team,” NBA Commissioner Adam Silver said.

“And on the women’s side, Han Xu from the New York Liberty, who trained at the NBA Academy in Shandong, China, became the first NBA Academy prospect to be drafted into the NBA or WNBA.”

None of this seemed possible 20 years ago or so, when Bryant made that first trip. Now fans can’t get enough.




 

Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.

沪公网安备 31010602000204号

Email this to your friend