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Congressman drops effort to honor Woods
Source: Agencies |
December 11, 2009, Friday
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Print Edition
Print Edition
A US congressman is dropping his effort to honor Tiger Woods with a Congressional Gold Medal.
California Representative Joe Baca proposed legislation in March that called for Woods to be recognized for promoting good sportsmanship and breaking down barriers in golf.
Baca said in a statement on Wednesday that "in light of the recent developments surrounding Tiger Woods and his family," he won't pursue legislation during this session to give him the award.
Woods' recent car accident has led to a media firestorm surrounding his personal life. The accident - and Woods' refusal to answer questions about it - fueled speculation about a possible dispute between him and his wife Elin.
Woods has been out of the public eye since the crash and subsequent allegations of extramarital affairs.
Last week, Woods issued a statement saying he had let his family down with unspecified "transgressions" that he regrets with "all of my heart."
The medal is the highest award Congress has to honor civilians for achievements and contributions to society.
While corporate sponsors like Gatorade and Gillette consider ways to deal with negative coverage of the world's No. 1 golfer, some media companies are seeing an upside.
The scandal has been welcome news for Websites dispensing the latest news and speculation.
"God bless Tiger. This week, we got a huge uplift," Yahoo CEO Carol Bartz told investors on Tuesday in New York.
For now, PepsiCo's Gatorade and other sponsors are standing by their man, and while ads featuring Woods have disappeared recently from prime-time TV and the 19 cable networks monitored by Nielsen Media - the last prime-time ad with Woods, a 30-second spot by Gillette, ran on November 29 - that decline could be due as much to the golf season winding down as his current troubles.
Last year when Woods was absent after undergoing a knee surgery, TV ratings slumped almost 50 percent, causing advertising rates to fall. But the first few tournaments he plays in can expect strong TV audiences as viewers could tune in to see how Woods handles himself.
California Representative Joe Baca proposed legislation in March that called for Woods to be recognized for promoting good sportsmanship and breaking down barriers in golf.
Baca said in a statement on Wednesday that "in light of the recent developments surrounding Tiger Woods and his family," he won't pursue legislation during this session to give him the award.
Woods' recent car accident has led to a media firestorm surrounding his personal life. The accident - and Woods' refusal to answer questions about it - fueled speculation about a possible dispute between him and his wife Elin.
Woods has been out of the public eye since the crash and subsequent allegations of extramarital affairs.
Last week, Woods issued a statement saying he had let his family down with unspecified "transgressions" that he regrets with "all of my heart."
The medal is the highest award Congress has to honor civilians for achievements and contributions to society.
While corporate sponsors like Gatorade and Gillette consider ways to deal with negative coverage of the world's No. 1 golfer, some media companies are seeing an upside.
The scandal has been welcome news for Websites dispensing the latest news and speculation.
"God bless Tiger. This week, we got a huge uplift," Yahoo CEO Carol Bartz told investors on Tuesday in New York.
For now, PepsiCo's Gatorade and other sponsors are standing by their man, and while ads featuring Woods have disappeared recently from prime-time TV and the 19 cable networks monitored by Nielsen Media - the last prime-time ad with Woods, a 30-second spot by Gillette, ran on November 29 - that decline could be due as much to the golf season winding down as his current troubles.
Last year when Woods was absent after undergoing a knee surgery, TV ratings slumped almost 50 percent, causing advertising rates to fall. But the first few tournaments he plays in can expect strong TV audiences as viewers could tune in to see how Woods handles himself.
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