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March 31, 2012

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New CEO revives gender debate at Augusta

THE appointment of a new chief executive at IBM has revived the debate over Augusta National's all-male membership just one week before the Masters.

IBM hired Virginia Rometty as its CEO this year, which could mean a break in recent tradition if Augusta sticks to its history of never having a woman as one of its roughly 300 members.

The last four CEOs of IBM all belonged to the club. However, a woman has never worn an Augusta green jacket since it opened in 1933.

"I think they're both in a bind," Martha Burk said. It was Burk who led an unsuccessful campaign 10 years ago for Augusta to admit a female member. Hootie Johnson, club chairman at the time, said Augusta would not be pressured to take a female member "at the point of a bayonet."

 

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