Sponsors unlikely to ditch troubled Tiger
Source: Agencies |
December 2, 2009, Wednesday
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Print Edition
Print Edition
Companies are not expected to sever their ties with Tiger Woods, who has sponsorship deals worth an estimated US$100 million a year, after his weekend car accident. Early returns showed companies are standing by the popular golfer.
"Tiger Woods is one of the premier athletes in the world and we are proud to have him involved with NetJets," David Sokol, chief executive of Berkshire Hathaway Inc's NetJets private jet unit, said.
Nike Golf global public relations manager Beth Gast echoed that sentiment: "Tiger and his family have Nike's full support."
Forbes magazine recently said Woods had become the first athlete to earn more than US$1 billion in his career. Woods, considered the best golfer of his generation, has had numerous sponsorship deals through the years for everything from Nike to automobiles to shave creams to sports drinks.
Officials with PepsiCo Inc brand Gatorade "look forward to seeing him back on the course soon. Our partnership with Tiger continues," a spokeswoman said.
Consultants said Woods' popularity and long record of dominance on the professional golf tour, as well as his charitable activities, make any sponsor defections unlikely.
"It doesn't matter as things stand today," said Marc Ganis, president of consulting firm Sportscorp Ltd. "We'll see what the future brings, (but) he is the reason golf is still on the map. He's got a heck of a lot of chits in his ledger."
Any new reports are not likely to shake sponsors' faith in Woods. "Unless something comes up that would be completely out of left field, I don't see any sponsor getting out of a current deal with Tiger because of this situation," said Robert Boland, professor of sports management at New York University.
"Tiger Woods is one of the premier athletes in the world and we are proud to have him involved with NetJets," David Sokol, chief executive of Berkshire Hathaway Inc's NetJets private jet unit, said.
Nike Golf global public relations manager Beth Gast echoed that sentiment: "Tiger and his family have Nike's full support."
Forbes magazine recently said Woods had become the first athlete to earn more than US$1 billion in his career. Woods, considered the best golfer of his generation, has had numerous sponsorship deals through the years for everything from Nike to automobiles to shave creams to sports drinks.
Officials with PepsiCo Inc brand Gatorade "look forward to seeing him back on the course soon. Our partnership with Tiger continues," a spokeswoman said.
Consultants said Woods' popularity and long record of dominance on the professional golf tour, as well as his charitable activities, make any sponsor defections unlikely.
"It doesn't matter as things stand today," said Marc Ganis, president of consulting firm Sportscorp Ltd. "We'll see what the future brings, (but) he is the reason golf is still on the map. He's got a heck of a lot of chits in his ledger."
Any new reports are not likely to shake sponsors' faith in Woods. "Unless something comes up that would be completely out of left field, I don't see any sponsor getting out of a current deal with Tiger because of this situation," said Robert Boland, professor of sports management at New York University.
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