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February 29, 2012

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Home » Sports » Motor Racing

Daytona driver causes stir with tweets from car

NASCAR driver Brad Keselowski caused an online stir during Monday's delayed Daytona 500 race by tweeting from his car and picking up over 100,000 Twitter followers in the process.

Keselowski posted a photograph of his view of the incident where a jet-dryer truck set fire spectacularly after being hit by Colombian Juan Pablo Montoya with 40 laps remaining.

The 28-year-old driver also tweeted quick reactions to incidents in the race and shared his phone with fellow-drivers during the two-hour break as the track was cleared of the truck.

Most professional sports ban competitors from tweeting during events but NASCAR, keen to make ground in social media, has taken a more lenient attitude.

The Dodge driver took advantage of several breaks in the race to update his followers.

Keselowski interactive approach was not only a hit with the thousands of fans who followed his tweets but his rivals also approved.

"That's how Brad is. That's what he makes and what he enjoys," runner up Dale Earnhardt Jr told reporters. "I thought it was pretty funny".

Keselowski finished 32nd in the race won by Matt Kenseth after being involved in a group collision late in the race. "Nothing we could do there... never saw the wreck till we were windshield deep," he tweeted.

The race was under caution when Montoya, with no rival car near him, lost control of his vehicle and struck the back of the truck, which is used to dry out the track and blow away debris. A giant fireball shot up from the vehicle as the fuel in the truck ignited, though it was well away from the spectator areas.

Montoya got out of his vehicle unhurt and while the truck driver was taken to hospital he was reported to be unhurt.

The race was stopped as officials sought to remove the truck and the fuel from the track. It was unclear how much damage had been done to the racing surface.





 

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