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F1 teams plan joint launch in January
Source: Agencies |
December 11, 2009, Friday
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FORMULA One teams are planning to present their 2010 cars together in Spain next month instead of holding individual launches.
"We have agreed among all the teams to do a joint launch," Mercedes Grand Prix chief executive Nick Fry, whose team won both titles this year as Brawn GP, told a motorsport business forum.
Lotus F1 team principal Tony Fernandes said that Valencia was the planned venue for the launch at the end of January.
"We do wish to turn it into a proper event and we are getting a lot of help from the venue in investment in communication and marketing to do that," said Fry when asked whether it would be a public event.
"I am going from here to a meeting this afternoon to discuss exactly this subject .... at the moment I wouldn't wish to spill the beans on exactly what we are going to do but I think it is going to be very innovative," he added.
"I think it is another clear demonstration of how we are working together, we're not all just going off and doing our own individual launches. We can do something which is a lot more customer-friendly."
Proposed date
Fernandes said the proposed date would be too early for his new team to have a track-ready car, however, with the Lotus due for completion by early February for testing before the season starts in Bahrain in March.
"I won't have a car at that time. I could come with a Matchbox car," he said.
Meanwhile, Abu Dhabi Grand Prix organizers are hoping for a change to the 2010 Formula One calendar so that they can again be the season-ending race next year.
The calendar is due to be published today, with a provisional calendar listing Abu Dhabi as the penultimate race before Brazil.
"I think the final slot for us is very important in terms of the grand prix as an overall event," Yas Marina circuit chief executive Richard Cregan said.
"With the destination we have in Abu Dhabi, it means that people will hopefully come there to the last event at the end of the season and then take some holiday or whatever with their families."
Abu Dhabi was the final race this year after Brazil, which turned out to be the title-decider, but next year's calendar has expanded from 17 races to 19.
"We have agreed among all the teams to do a joint launch," Mercedes Grand Prix chief executive Nick Fry, whose team won both titles this year as Brawn GP, told a motorsport business forum.
Lotus F1 team principal Tony Fernandes said that Valencia was the planned venue for the launch at the end of January.
"We do wish to turn it into a proper event and we are getting a lot of help from the venue in investment in communication and marketing to do that," said Fry when asked whether it would be a public event.
"I am going from here to a meeting this afternoon to discuss exactly this subject .... at the moment I wouldn't wish to spill the beans on exactly what we are going to do but I think it is going to be very innovative," he added.
"I think it is another clear demonstration of how we are working together, we're not all just going off and doing our own individual launches. We can do something which is a lot more customer-friendly."
Proposed date
Fernandes said the proposed date would be too early for his new team to have a track-ready car, however, with the Lotus due for completion by early February for testing before the season starts in Bahrain in March.
"I won't have a car at that time. I could come with a Matchbox car," he said.
Meanwhile, Abu Dhabi Grand Prix organizers are hoping for a change to the 2010 Formula One calendar so that they can again be the season-ending race next year.
The calendar is due to be published today, with a provisional calendar listing Abu Dhabi as the penultimate race before Brazil.
"I think the final slot for us is very important in terms of the grand prix as an overall event," Yas Marina circuit chief executive Richard Cregan said.
"With the destination we have in Abu Dhabi, it means that people will hopefully come there to the last event at the end of the season and then take some holiday or whatever with their families."
Abu Dhabi was the final race this year after Brazil, which turned out to be the title-decider, but next year's calendar has expanded from 17 races to 19.
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