Home 禄 Sports 禄 Motor Racing
Formula One looking to expand influence in China
Print Edition
FORMULA One is looking to expand its influence in China by holding more downtown roadshows even as it wants to get youngsters and local investors engaged, a top official of the motorsport organization has said.
“We actually have more fans in Asia than in any other continent,” Sean Bratches, managing director of F1 Commercial Operations, said. “Unlike holding one Grand Prix here and come back the next year, our objective is to really impress China.”
Bratches was speaking in Shanghai this week during an activity organized by Lagardere Sports, a France-based global sports marketing agency. The company is gearing up for growth in China with the launch of its Shanghai office.
According to Bratches, F1 has appointed Lagardere Sports as its strategic partner in China and it will help promote the F1 brand and motor racing starting from next year.
“With our partner, we will identify opportunities to really promote the F1 brand and engage fans in a constant way. F1 will hold 21 races next year across five continents. We encourage Chinese companies to get involved, regarding sponsorship, so that they can gain promotion around the world.
“While the F1 Chinese Grand Prix is materially improving the fans’ experience, we have been working with local organizers to build a fans’ village near the circuit where they can spend a weekend.
“From next year, we will organize fan festivals in city centers. So in certain downtown areas, there will be show cars and food court, and even fashion shows and education about the sport. We will have a program called ‘Formula 1 school’ to engage more students and inspire them with passion,” he added.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
