Home 禄 Sports 禄 Motor Racing
Red Bull, Nissan team up
Source: Agencies |
March 2, 2011, Wednesday
|
Print Edition
Print Edition
FORMULA One champion Red Bull has teamed up with Nissan's Infiniti brand in a deal reversing the recent exodus of Japanese manufacturers from the sport.
The two-year marketing agreement will see Infiniti's branding on the front, side and rear of the Red Bull car as well as the overalls of German world champion Sebastian Vettel and Australian Mark Webber. The deal is likely to cover at least the team's annual engine costs of around 8 million euros (US$11.03 million).
Infiniti senior vice-president Andy Palmer said it was the biggest sponsorship activity that Nissan Group had ever done while Red Bull principal Christian Horner hailed a "very important and strategic partnership".
"As manufacturers have been leaving in their droves over the last few years, for a Japanese manufacturer to be coming back in is I think great news," Horner said.
The two-year marketing agreement will see Infiniti's branding on the front, side and rear of the Red Bull car as well as the overalls of German world champion Sebastian Vettel and Australian Mark Webber. The deal is likely to cover at least the team's annual engine costs of around 8 million euros (US$11.03 million).
Infiniti senior vice-president Andy Palmer said it was the biggest sponsorship activity that Nissan Group had ever done while Red Bull principal Christian Horner hailed a "very important and strategic partnership".
"As manufacturers have been leaving in their droves over the last few years, for a Japanese manufacturer to be coming back in is I think great news," Horner said.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
