Britain seeks sponsors for its 2012 athletes
Source: Agencies |
July 28, 2010, Wednesday
|
Print Edition
Print Edition
BRITAIN'S Olympic and elite sports bodies urged small businesses on Monday to collectively invest 15 million pounds (US$23 million) in the development of athletes ahead of London 2012.
The Team 2012 initiative wants 750 firms to each invest 20,000 pounds to help reach a 25-million pound fundraising target, which Visa and private donations will help to achieve.
"We must get the very best of British performing on the day in London two years hence and this gives us the opportunity to fund that," British Olympic Association chairman Colin Moynihan said.
"What we want to do is make sure there is 25 million pounds raised for Team 2012 and this will go a long way towards plugging that gap.
"We are halfway there at the moment but we need to get to that 25 million-pound mark and these small and medium enterprises will help us on that road."
The money would be invested by the BOA and UK Sport, which, it was announced on Monday, will be merged with Sport England as part of government cost-cutting measures.
Meanwhile, Tessa Jowell, who was Olympics minister under the previous Labor administration, has been given a role on the body overseeing the delivery of the games.
London meanwhile marked the two-year countdown to the 2012 Summer Games yesterday by throwing open venues to star athletes, issuing a call for 78,000 volunteers and opening the first official Olympic store for sale of mascots and other souvenirs.
A series of activities took place across the city to celebrate the buildup to the opening ceremony on July 27, 2012. The spotlight was on the Olympic Park site in east London, where athletes were testing out some of the key facilities that are still under construction. The external structures of the main venues are already complete and the arenas are set to be completely finished next year.
Former Olympic Michael Johnson will race against youngsters on a specially laid track in the 80,000-capacity main stadium.
The Team 2012 initiative wants 750 firms to each invest 20,000 pounds to help reach a 25-million pound fundraising target, which Visa and private donations will help to achieve.
"We must get the very best of British performing on the day in London two years hence and this gives us the opportunity to fund that," British Olympic Association chairman Colin Moynihan said.
"What we want to do is make sure there is 25 million pounds raised for Team 2012 and this will go a long way towards plugging that gap.
"We are halfway there at the moment but we need to get to that 25 million-pound mark and these small and medium enterprises will help us on that road."
The money would be invested by the BOA and UK Sport, which, it was announced on Monday, will be merged with Sport England as part of government cost-cutting measures.
Meanwhile, Tessa Jowell, who was Olympics minister under the previous Labor administration, has been given a role on the body overseeing the delivery of the games.
London meanwhile marked the two-year countdown to the 2012 Summer Games yesterday by throwing open venues to star athletes, issuing a call for 78,000 volunteers and opening the first official Olympic store for sale of mascots and other souvenirs.
A series of activities took place across the city to celebrate the buildup to the opening ceremony on July 27, 2012. The spotlight was on the Olympic Park site in east London, where athletes were testing out some of the key facilities that are still under construction. The external structures of the main venues are already complete and the arenas are set to be completely finished next year.
Former Olympic Michael Johnson will race against youngsters on a specially laid track in the 80,000-capacity main stadium.
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