Dow rules out branding on London Stadium wrap
Source: Agencies |
December 21, 2011, Wednesday
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Print Edition
Print Edition
CHEMICAL company Dow will not have its brand name on the seven million pounds (US$10.87 million) decorative wrap that will cover London's Olympic Stadium even prior to the Games.
Initially Dow, whose plastics division is creating the panels that will decorate the venue, had been expected to have the company name on some test sections before the Games, but the American firm said this was now not the case.
"...Company logo branding is not and never has been permitted on the stadium for any Olympic Games, per Olympic 'clean venue' guidelines," Dow spokesman Scot Wheeler said in a statement. "The agreement between Dow and LOCOG was limited to branding of five 'test panels' that were to be removed in the months before the Games and were not part of the final design. However in mid-summer, LOCOG and Dow agreed that Dow would defer the rights to these five panels to allow free and full execution of the design as determined by LOCOG."
Dow's clarification comes after criticism by India over its involvement in the Games because of the US corporation's ties to a major industrial disaster in Bhopal in 1984 in which 25,000 people died in the years that followed a gas leak.
Initially Dow, whose plastics division is creating the panels that will decorate the venue, had been expected to have the company name on some test sections before the Games, but the American firm said this was now not the case.
"...Company logo branding is not and never has been permitted on the stadium for any Olympic Games, per Olympic 'clean venue' guidelines," Dow spokesman Scot Wheeler said in a statement. "The agreement between Dow and LOCOG was limited to branding of five 'test panels' that were to be removed in the months before the Games and were not part of the final design. However in mid-summer, LOCOG and Dow agreed that Dow would defer the rights to these five panels to allow free and full execution of the design as determined by LOCOG."
Dow's clarification comes after criticism by India over its involvement in the Games because of the US corporation's ties to a major industrial disaster in Bhopal in 1984 in which 25,000 people died in the years that followed a gas leak.
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