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October 8, 2009

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Home » Sports » Olympics

IOC sets record for broadcasting rights

Source: Agencies | October 8, 2009, Thursday | Print Edition

THE International Olympic Committee has secured a record US$3.8 billion from broadcasting rights deals for the 2010-2012 Games package and expects to top that for 2014-2016, IOC chief Jacques Rogge said yesterday in Copenhagen, Denmark.

The figure represents a US$1.2 billion increase from the 2006-2008 two-Games package.

The broadcasting rights are the IOC's biggest source of revenue and Rogge told an IOC session in the Danish capital that efforts were being made to maximize audiences on new platforms including the Internet and mobile phones.

"Our television rights revenue is US$3.8 billion for the period 2010-2012," Rogge said of the deals already signed for the 2010 Vancouver Winter Games and 2012 London Summer Olympics.

He said deals worth US$920 million were already agreed for the Sochi 2014 Winter Games and the Rio de Janeiro 2016 summer Olympics. The single biggest broadcasting contract worth several billion alone, with a US broadcaster, had yet to be negotiated. The 2010-2012 deal with NBC brought in about US$2.2 billion.

Meanwhile, organizers for the 2014 Sochi Olympics say construction is "well on schedule" and that the Black Sea resort will be ready to host skiing competitions by the end of next year.

Russian Deputy Prime Minister Dmitry Kozak told the IOC that "within one year we'll be able to host the very first Alpine competition, and there'll be a ski center in place to do that."
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