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July 24, 2013

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Asian fans flock to see their Liverpool heroes up close

LIVERPOOL'S exile from Champions League football has punched a hole in their finances and disappointed fans across the globe, but has not stopped Asia's diehards from opening their wallets to see their heroes.

A crowd of up to 95,000 is expected to flock to the Melbourne Cricket Ground today to see the likes of Steven Gerrard and Luis Suarez take on the Melbourne Victory in the Merseyside team's first visit Down Under.

It continues a lucrative three-stop tour for Liverpool, which played an Indonesian XI for 83,000 fans in Jakarta on Saturday, winning 2-0, and will sign off on Sunday in front of another big crowd in Bangkok against Thailand.

The Melbourne match also comes four days after Manchester United attracted a crowd of 83,000 to Sydney's Olympic Stadium for their 5-1 victory over an 'All-Star' team from the local top-flight A-League.

Liverpool's managing director Ian Ayre isn't surprised.

"We've always known that with some of the activity we've seen, in the online retailing business, Australia's the second-largest market for us after the UK home domestic market, which is staggering really given the size of the population," Ayre said in Melbourne.




 

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