Aussies rules aims for China market
Source: Agencies |
November 22, 2009, Sunday
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Print Edition
Print Edition
AUSTRALIAN Rules will be the latest foreign sport to try and break the Chinese market when Melbourne takes on the Brisbane Lions in Shanghai next year.
The Australian Football League teams will play an exhibition match on October 17 at Jiangwan Sports Center to coincide with next year's World Expo. "We are extremely excited to be able to bring Australia's indigenous game and all its unique skills to Shanghai as we continue to develop the code internationally," the AFL's David Matthews said on the league's Website. The sport, which is played professionally only in Australia, has struggled to break out of its heartland.
The Australian Football League teams will play an exhibition match on October 17 at Jiangwan Sports Center to coincide with next year's World Expo. "We are extremely excited to be able to bring Australia's indigenous game and all its unique skills to Shanghai as we continue to develop the code internationally," the AFL's David Matthews said on the league's Website. The sport, which is played professionally only in Australia, has struggled to break out of its heartland.
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