Bayern eyes Asia growth with office in Shanghai
Print Edition
BUNDESLIGA champion Bayern Munich said yesterday it would open an office in China, its second such setup abroad, in a bid to tap into the massive Asian market.
The German giant, the first club to win four back-to-back Bundesliga titles, will open its office in Shanghai on September 1, with six staff led by Rouven Kasper, who has a decade’s experience in sports marketing. “We will do everything to expand the previously decided direction on site, and thereby bring about the internationalization of the club in Asia,” said Kasper in a statement. Bayern opened its first overseas office in April 2014 in New York.
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