CSL clubs told to change names
Print Edition
Next season鈥檚 Chinese Super League will take on a new look after the 16 teams were told to drop the corporate part of their names, infuriating some fans.
The Chinese Football Association is making good on its order that clubs must remove references to investors and the companies that own them, and instead adopt 鈥渘eutral鈥 names, media said.
The move, part of wide-scale reform plans for football in China stretching back to 2015, will have a major impact when the new campaign kicks off in the spring and will reportedly affect most of the CSL teams.
At least one team in the second division is also asking for fan feedback for a new name, suggesting the edict could also apply to clubs in other tiers of Chinese football.
New CSL champion Jiangsu Suning, Fabio Cannavaro鈥檚 two-time Asian title-holder Guangzhou Evergrande and Oscar鈥檚 Shanghai SIPG are prime among those likely to have to rebrand themselves.
Suning is a retail giant, Evergrande is one of China鈥檚 largest property developers and SIPG is Shanghai International Port Group.
Tianjin Teda, Shanghai Greenland Shenhua and title challenger Beijing Guoan will also fall victim to the name switch, the Tianjin Daily newspaper reported yesterday.
鈥淚f there is no major change, the name 鈥楾eda鈥 will become history,鈥 it said.
鈥淭he club鈥檚 recent communication with the Chinese Football Association and the result of its reasonable efforts (to keep the name) are not optimistic.鈥
The club on China鈥檚 northeast coast has had 鈥淭eda鈥 鈥 a local state-owned enterprise 鈥 in its name since 1998.
Sam Wang, a Tianjin Teda supporter, was irate.
鈥淐ompany-based clubs have been part of our lives for generations,鈥 he said.
鈥淚t鈥檚 just so sad that you hear it in the morning that the FA will not allow that name to exist anymore.鈥
Zhu Fulei said that he was 鈥渟o angry and sad鈥 that his team Wuhan Zall will soon be known as something else.
鈥淭his name has been with us for so many years. Whether old or young, we call the team this name every day,鈥 said the 19-year-old student.
A few clubs are canvassing the opinions of supporters, some of whom are happy to see the back of the company names.
Guangzhou R&F 鈥 backed by a major real-estate developer 鈥 has asked fans on Weibo what it should be called next season.
Suggestions on Weibo include Guangzhou Blue Army and Guangzhou Blue Lions, a nod to the club鈥檚 colors.
Rafael Benitez鈥檚 side is one of those that will not need to switch, having done so in January, when it went from Dalian Yifang to Dalian People鈥檚 Professional Football Club 鈥 鈥渉oping to promote bonding with the people of Dalian City,鈥 media said at the time.
The Beijing News reported last week that 鈥渨ith the exception of Dalian, most (CSL) clubs are currently facing a name adjustment.鈥
Writing this week in the Oriental Sports Daily, columnist Yan Yiwei said that a team name should have 鈥減ersonality.鈥
鈥淎 person鈥檚 name corresponds to a living person,鈥 he wrote.
鈥淚n the eyes of those familiar with the name, it is not abstract but very specific and vivid. The same goes for the name of a club.鈥
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