CSL seals record 5-year, US$1.25b TV rights deal
Print Edition
The top-flight Chinese Super League has sold its television rights for five years (2016-2020) for a record 8 billion yuan (US$1.25 billion).
Ti’ao Dongli, a Beijing-based company specializing in sports events broadcast, signed the contract with the CSL at a ceremony yesterday, after winning the bid last month. “It’s a historical day. It boosts our confidence to build CSL into one of the top leagues in the world,” said Zhang Jian, vice chairman of the Chinese Football Association. The TV rights for the 2015 season fetched only 60 million yuan. In partnership with the Chinese professional league for 13 years, Ti’ao Dongli has helped produced public television signals for more than 3,500 matches. Ti’ao Dongli’s deal also includes TV rights for matches involving China’s national men’s and women’s teams in 2015.
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