Home
News
In Focus
Business
Metro
Nation
World
Sports
Feature
Opinion
View more 禄Opinion Columns
Wan LixinOpinion deputy editor of Shanghai Daily
City-born architect lists inspiration behind his designs in a new book
Digitization helps preserve, disseminate intangible cultural heritage
Sunday
- Subscribe
Related News
Dolce & Gabbana dress Chelsea players in soccer push
Source: Agencies |
July 28, 2010, Wednesday
|
Online Edition
Online Edition
ITALIAN designers Domenico Dolce and Stefano Gabbana have entered a 3-year deal with English soccer club Chelsea to dress their players, muscling their way in the fashion-hungry soccer market.
The soccer-loving duo, best known for their sharp men's tailoring and southern Italian style, said yesterday they would design the official suits and new stadium areas for the Premier League champions over the next three seasons.
"We are big football fans, for us it means healthy competition, intense passion and great discipline," Dolce and Gabbana said in a statement.
The deal marks the first partnership with a foreign top soccer club for the two designers whose suits already dress AC Milan players and Italy's national team. Dolce is an AC Milan fan and never misses their home matches at Milan's San Siro stadium.
Financial details of the partnership have not been disclosed.
Under the deal, the Premier League champions, including the Italian manager and former AC Milan coach Carlo Ancelotti, will wear blue suits -- the club's colour -- with two-button jackets and blue jacquard ties.
Dolce and Gabbana -- whose wholesale sales were of 1.379 billion euros in the fiscal year ended in March -- will also design exclusive spaces at the Stamford Bridge stadium for guests attending matches.
For their worldwide appeal to fans, sculpted soccer stars have always been a safe bet for fashion brands such as Dolce and Gabbana, whose business interest in the game dates back to 2003.
The Italian designers also hired five Italian soccer players to strip down for their underwear campaigns ahead of the World Cup in South Africa in June. Italy was knocked out in the group stage.
The soccer-loving duo, best known for their sharp men's tailoring and southern Italian style, said yesterday they would design the official suits and new stadium areas for the Premier League champions over the next three seasons.
"We are big football fans, for us it means healthy competition, intense passion and great discipline," Dolce and Gabbana said in a statement.
The deal marks the first partnership with a foreign top soccer club for the two designers whose suits already dress AC Milan players and Italy's national team. Dolce is an AC Milan fan and never misses their home matches at Milan's San Siro stadium.
Financial details of the partnership have not been disclosed.
Under the deal, the Premier League champions, including the Italian manager and former AC Milan coach Carlo Ancelotti, will wear blue suits -- the club's colour -- with two-button jackets and blue jacquard ties.
Dolce and Gabbana -- whose wholesale sales were of 1.379 billion euros in the fiscal year ended in March -- will also design exclusive spaces at the Stamford Bridge stadium for guests attending matches.
For their worldwide appeal to fans, sculpted soccer stars have always been a safe bet for fashion brands such as Dolce and Gabbana, whose business interest in the game dates back to 2003.
The Italian designers also hired five Italian soccer players to strip down for their underwear campaigns ahead of the World Cup in South Africa in June. Italy was knocked out in the group stage.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
