EPL deal to boost ties with CSL
Print Edition
The English Premier League will expand its training program for Chinese coaches and referees as part of cooperation measures announced yesterday aimed at building the league’s position in the vast Chinese market.
The move to expand the Premier Skills program with the aim of reaching more than 1.2 million Chinese students by 2016 was announced as Prime Minister David Cameron arrived in Beijing on an official visit yesterday.
“It’s great to kick off this visit to China with such a tangible example of how we are strengthening ties between our peoples and creating business opportunities for British companies along the way,” Cameron was quoted as saying in a Foreign Office statement.
Administered by the EPL and the British Council, the Premier Skills program has already been active in China for five years.
Other forms of cooperation include working on development and marketing with clubs in the top-flight China Super League, which had suffered from low attendance, poor marketing and widespread corruption before finding its feet in recent years.
The CSL will also help promote the Premier League, which sees the Chinese market for its matches as having the best growth prospects in the world. The East Asian market is already worth around 200 million pounds (US$328 million) a year to the EPL.
The agreement to extend cooperation was signed by the EPL, the British Council and the Chinese Ministry of Education at an event in Beijing with British Culture Secretary Maria Miller and former England midfielder Graeme Le Saux.
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