Milan sponsorship deal
Chinese-owned AC Milan announced yesterday the signing of a sponsorship deal with online betting platform Vwin, as the Serie A club bids to expand into Asian markets. As part of the multi-year partnership, Vwin will work with the club to help launch customized marketing campaigns in Asia, the Italian club said in a statement. 鈥淲e鈥檙e proud to welcome Vwin, leader in the online betting industry in the Asian territory, in AC Milan鈥檚 family of partners,鈥 Milan chief commercial officer Lorenzo Giorgetti said. Milan has slipped to 11th in the Italian league, 23 points behind leader Napoli.
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