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City contest for creative talents

THE Shanghai Sports Administration is inviting the general public to design the publicity poster and think up a slogan for the 14th FINA Aquatic World Championship which will be held in the city in 2011.

The slogan must appeal to all and easy to remember while highlighting the Chinese culture and Shanghai spirit. The poster must be artistic, creative, dynamic and modern, featuring Shanghai and the event as well.

The slogan and posters can be submitted in Chinese and English as well. Interested applicants can email for details and post their works to Slogan and Poster Recruiting Office, Room 604, 1500 Zhongshan Road S2, Zip code 200030.

Meanwhile, the sports bureau also unveiled the emblem and mascot at a ceremony yesterday, which also marked the second anniversary of its winning bid. The emblem is a large blue swimming cap with the English alphabet "S" and the year 2011 inscribed on it.

The mascot is named Jingjing, which is a pair of swimming goggles.

"Jing reflects the crystal swimming pool and the spirit of moving forward," explained Qian Yuanping, who designed the mascot and is a professor of Shanghai Second Polytechnic University.

Shanghai won the bid to stage the FINA Aquatic World Championship two years ago in Melbourne.

The city will build a two billion yuan (US$300 million) aquatic sports center called the Shanghai Oriental Sports Center for the event.

It will be located near the Huangpu River and close to the 2010 World Expo site.

"It will be the best aquatic sports center in the world," claimed Yu Chen, the director of Shanghai Sports Administration.

Shanghai is the second Asian country to hold the FINA Aquatic World Championship.

Fukuoka in Japan staged the event in 2001.


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