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Murray plays up the name game

ANDY Murray clearly isn't letting the expectation of becoming Britain's first men's Wimbledon champion since 1936 get too much for him if the way he uses his downtime is anything to go by.

The 22-year-old third seed, whose backroom team has had to succumb to a sequence of playful forfeits during the championships, has started a tennis player-food name game.

Does a Lleyton Chewit get your tastes buds tingling? Or how about a James Flake to pop in your ice cream?

"John MacEnrolo, Cod woodbridge, mardy fishcakes, prawn borg, martina haggis, mince spadea, egg rusedski, spotted dick norman. Too good," the Scot mused on his Twitter social networking site.

Murray cruised into the third round of the championships on Thursday, and was to play Serbia's Viktor Troicki -- or should that be Viktor Turkey? -- late yesterday.

Fans meanwhile were trying to stay cool in soaring temperatures at the Wimbledon as the temperature edged above 28 degrees Celsius.

While players wrapped ice packs around their necks to stay cool and others needed attention from trainers for heat exhaustion, spectators used everything from tickets to programmes to fan themselves. With six days of unbroken sunshine at this year's championships, it was little surprise hats and visors were flying off the shelves at the official Wimbledon shop and the demand for umbrellas was almost non-existent.

Counting pennies

While the rest of the world is counting pennies and struggling to find ways to beat the credit crunch, global political leaders could learn a lesson or two from those who run the grasscourt championships.

In this corner of England, the mantra seems to be "Recession, what recession?" as record crowds continue to turn up at this year's tournament.

Over the first five days, 222,832 people had attended the tournament, an increase of 21,446 from 2008.

Those who walk into the grounds are also splurging in the souvenir shops, with Wimbledon's official jewelry range a surprise hit despite items being priced from 45 to 495 pounds (US$95 to US$820).

"Despite the credit crunch, we've had a 35 percent increase in sales from 2008 and that has been a surprise," a Wimbledon official said.


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