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October 7, 2009

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Record Prize At Australia Open

THE 2010 Australian Open will offer a record A$24.09 million (US$21.15 million) prize money, up 4.12 percent, with the men's and the women's winners pocketing A$2.1 million.

"In this time of economic uncertainty, the Australian Open holds strong as an important international brand in the world of sport and business," the tournament's director Craig Tiley said. "Research has shown the event annually brings more than A$240 million into the domestic economy, and this year we enjoyed record-breaking attendances, viewing audiences, media coverage and internet hits."

The first grand slam would also boast a raft of comebacks with Belgian Justine Henin expected to join compatriot Kim Clijsters in Melbourne for the January 18-31 tournament. "I think the respective title races will be more open than they have been in years," said Tiley. "(Argentine Juan) Del Potro's win in New York has blown the men's event wide open and Clijsters' (US Open) effort, combined with Henin's comeback, has had a similar effect on the women's."


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