Amazon starts lending library for Kindle owners
Source: Agencies |
November 11, 2011, Friday
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Print Edition
Print Edition
AMAZON.COM Inc said that it is starting a lending library for Kindle owners, letting them borrow one electronic book per month.
Borrowers have to subscribe to Amazon's Prime, which provides free two-day shipping and streaming movies for US$79 per year.
The books can't be read on phones, PCs or tablet computers, even though there are Kindle apps for these devices. That restriction is reminiscent of Amazon's strategy of a few years ago, when the company restricted purchased books to being read on Kindles to drive sales of the e-reader devices.
Amazon says it's paying publishers for the right to lend the books, usually for a fixed fee. In some cases, it's paying the wholesale price every time a book is checked out.
Borrowers have to subscribe to Amazon's Prime, which provides free two-day shipping and streaming movies for US$79 per year.
The books can't be read on phones, PCs or tablet computers, even though there are Kindle apps for these devices. That restriction is reminiscent of Amazon's strategy of a few years ago, when the company restricted purchased books to being read on Kindles to drive sales of the e-reader devices.
Amazon says it's paying publishers for the right to lend the books, usually for a fixed fee. In some cases, it's paying the wholesale price every time a book is checked out.
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