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Anna Sui to target the thrifty
By Sharon Edelson |
May 31, 2009, Sunday
|
Print Edition
Print Edition
DISCOUNT retailer chain Target is hoping a dash of Anna Sui's downtown New York style will lure thrifty consumers. As it pushes to bring designer names to the masses, Sui will be the second participant in Target's Designer Collaborations series.
Debuting in mid-September on target.com and in about 250 select stores across the United States, Anna Sui for Target will be available through to late October.
The Designer Collaborations program features more established talents than the up-and-comers of Target's Go International brand and was launched by Alexander McQueen. The new program also has an unusual conceit.
Designers draw inspiration from a collaborative partner, muse or creative element. Sui chose the four main female characters on the hit television show "Gossip Girl."
Mass retailers
"I have always been a fan of designer partnerships with mass retailers," said Sui, this year's winner of the CFDA Geoffrey Beene Lifetime Achievement Award. "I think it is a great way to bring fashion to everyone. I love Go International and was intrigued with Target's new take on designer partnerships."
But despite initiatives like Go International, Target has never recaptured the fashion momentum it had when Isaac Mizrahi was doing an exclusive line for the retailer.
Sui's designs are infused with her rock 'n' roll devotion and current cultural obsessions. The four main female "Gossip Girl" characters have worn her clothing on the show.
"When I was in Asia last year, all the young girls kept asking me about the locations in New York City where the characters from 'Gossip Girl' live," she said.
"I liked the idea of creating a collection reflective of each character's style, sensibility and unique approach to fashion."
Debuting in mid-September on target.com and in about 250 select stores across the United States, Anna Sui for Target will be available through to late October.
The Designer Collaborations program features more established talents than the up-and-comers of Target's Go International brand and was launched by Alexander McQueen. The new program also has an unusual conceit.
Designers draw inspiration from a collaborative partner, muse or creative element. Sui chose the four main female characters on the hit television show "Gossip Girl."
Mass retailers
"I have always been a fan of designer partnerships with mass retailers," said Sui, this year's winner of the CFDA Geoffrey Beene Lifetime Achievement Award. "I think it is a great way to bring fashion to everyone. I love Go International and was intrigued with Target's new take on designer partnerships."
But despite initiatives like Go International, Target has never recaptured the fashion momentum it had when Isaac Mizrahi was doing an exclusive line for the retailer.
Sui's designs are infused with her rock 'n' roll devotion and current cultural obsessions. The four main female "Gossip Girl" characters have worn her clothing on the show.
"When I was in Asia last year, all the young girls kept asking me about the locations in New York City where the characters from 'Gossip Girl' live," she said.
"I liked the idea of creating a collection reflective of each character's style, sensibility and unique approach to fashion."
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