LVMH’s Vuitton taps Virgil Abloh
Print Edition
LVMH’S Louis Vuitton brand, the biggest revenue driver at the French luxury goods group, said it had hired Virgil Abloh, the founder of streetwear label Off-White, to design its menswear collections.
The appointment follows internal reshuffles at LVMH that included switching menswear designers at sister brand Christian Dior.
Abloh, a 37-year-old American, who has worked as hip-hop singer Kanye West’s creative director, launched his first men’s and womenswear collections through his Off-White label four years ago.
The brand is known for its luxury urban style, featuring hoodies that start at 400 pounds (US$570).
Abloh takes over from Briton Kim Jones, who was last week named as the new designer of menswear at Dior.
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